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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
Journal of retailing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
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Marketing Science
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Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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A mathematical reformulation of the reference price
Dayaratna, Kevin D.
;
Kannan, P. K.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 839-849
Persistent link: https://www.econbiz.de/10009579961
Saved in:
2
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
3
How consumers use product reviews in the purchase decision process
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchford, Brian Thomas
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 825-838
Persistent link: https://www.econbiz.de/10009579963
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