//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Employing the participative pa...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Konsumentenverhalten
2
Brand
1
Brand image
1
Brand management
1
Customer satisfaction
1
Decision under uncertainty
1
Entscheidung unter Unsicherheit
1
Kundenzufriedenheit
1
Letter case
1
Markenartikel
1
Markenführung
1
Markenimage
1
Psychological distance Brand logo
1
Wordmark
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Rong, Chen
2
Jia, Jianmin
1
Liu, Maggie Wenjing
1
Xu, Xiaobing
1
Published in...
All
Marketing letters : a journal of research in marketing
International Journal of Retail & Distribution Management
81
Journal of econometrics
12
Journal of the American Statistical Association : JASA
11
Journal of business research : JBR
6
Journal of retailing and consumer services
6
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
4
Journal of the American Statistical Association
4
Policy Research Working Paper
4
International journal of retail & distribution management
3
Journal of Time Series Analysis
3
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
Journal of forecasting
3
Asia Pacific business review
2
Australian journal of management
2
CORE Discussion Papers RP
2
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
2
Discussion papers of interdisciplinary research project 373
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International Journal of Operations & Production Management
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of production research
2
International journal of retail and distribution management
2
International journal of services technology and management
2
Journal of European industrial training
2
Journal of banking & finance
2
Journal of retailing
2
Journal of technology management in China
2
Journal of the Royal Statistical Society Series B
2
Marketing Letters
2
Policy research working paper : WPS
2
SFB 373 Discussion Paper
2
SFB 373 Discussion Papers
2
Supply Chain Management: An International Journal
2
The journal of trading
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
World Bank E-Library Archive
2
Annals of the Institute of Statistical Mathematics
1
Annals of the Institute of Statistical Mathematics : AISM
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Regret and performance uncertainty in consumer repeat choice
Rong, Chen
;
Jia, Jianmin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009530696
Saved in:
2
The effects of uppercase and lowercase wordmarks on brand perceptions
Xu, Xiaobing
;
Rong, Chen
;
Liu, Maggie Wenjing
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011730689
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->