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Marketing letters : a journal of research in marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Gunasti, K, Ozcan, T. (2019) "The Role of Scale-Induced Round Numbers and Goal Specificity on Goal Accomplishment Perceptions," Marketing Letters, 30, June, 207–217
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Consumer reactions to round numbers in brand names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
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2
How competitor brand names affect within-brand choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
3
The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 207-217
Persistent link: https://www.econbiz.de/10012059971
Saved in:
4
Consumer misestimations of small recurring changes vs. a single large lump sum
Gunasti, Kunter
;
Chen, Haipeng
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 605-617
Persistent link: https://www.econbiz.de/10014457870
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