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Consumer behaviour
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Breugelmans, Els
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,284
Journal of retailing and consumer services
2,056
International journal of hospitality management
839
International journal of consumer studies
772
Psychology & marketing
688
SpringerLink / Bücher
584
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
530
European Journal of Marketing
476
Industrial marketing management : the international journal for industrial and high-tech firms
473
Working paper / National Bureau of Economic Research, Inc.
446
Asia Pacific journal of marketing and logistics
433
The journal of product & brand management
407
European journal of marketing : EJM
398
Journal of Consumer Marketing
396
NBER Working Paper
389
The journal of brand management : an international journal
382
Journal of marketing research : JMR
375
Journal of the Academy of Marketing Science
375
Journal of travel and tourism marketing
371
The journal of services marketing
371
Journal of marketing
367
Management science : journal of the Institute for Operations Research and the Management Sciences
365
Tourism management : research, policies, practice
365
Journal of marketing management : MM
360
Journal of retailing
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
334
Journal of international consumer marketing
329
Marketing intelligence & planning
329
Cogent business & management
325
The service industries journal
323
Journal of marketing communications
321
International journal of retail & distribution management
314
International journal of contemporary hospitality management
313
The international review of retail, distribution and consumer research
311
Journal of strategic marketing
309
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
300
Journal of fashion marketing and management
299
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ECONIS (ZBW)
317
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1
Are rival team fans a curse for home team sponsors? : the moderating effects of fit, oppositional loyalty, and league sponsoring
Olson, Erik L.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10011820361
Saved in:
2
Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.
;
DeSarbo, Wayne
;
Atalay, A. Selin
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
Saved in:
3
Implications of minimum contract durations on customer retention
Becker, Jan U.
;
Spann, Martin
;
Schulze, Timo
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 579-592
Persistent link: https://www.econbiz.de/10011399128
Saved in:
4
It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin
;
Thompson, Scott A.
;
Coenen, Christian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
Saved in:
5
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
Saved in:
6
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
7
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
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8
The nature of an apology : an experimental study on how to apologize after a service failure
Roschk, Holger
;
Kaiser, Susanne
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10009786892
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9
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
10
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
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