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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
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292
Brand management
52
Markenführung
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50
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Kim, Jungkeun
4
Barone, Michael J.
3
Bechara, Antoine
3
Blanchard, Simon J.
3
Breugelmans, Els
3
Drolet, Aimee
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Schmitt, Bernd
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Tam, Leona
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Völckner, Franziska
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Yoon, Song-oh
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Aspara, Jaakko
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Bagozzi, Richard P.
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Batra, Rajeev
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Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
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Böckenholt, Ulf
2
Cabano, Frank G.
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Chen, Qimei
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Dai, Xianchi
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Dawes, John
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DeSarbo, Wayne
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Doorn, Jenny van
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Driesener, Carl
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Eisend, Martin
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Ghosh Chowdhury, Tilottama
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Grégoire, Yany
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Herrmann, Andreas
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Hill, Ronald Paul
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Hoffmann, Arvid O. I.
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Häubl, Gerald
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Kamleitner, Bernadette
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,135
Journal of retailing and consumer services
2,038
International journal of hospitality management
894
International journal of consumer studies
774
Psychology & marketing
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
NBER working paper series
516
Working paper / National Bureau of Economic Research, Inc.
440
Asia Pacific journal of marketing and logistics
429
Tourism management : research, policies, practice
407
SpringerLink / Bücher
403
Journal of travel and tourism marketing
398
The journal of product & brand management
395
NBER Working Paper
389
European journal of marketing : EJM
375
Journal of marketing research : JMR
370
The journal of brand management : an international journal
356
The journal of services marketing
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Management science : journal of the Institute for Operations Research and the Management Sciences
345
Journal of marketing management : MM
340
Journal of retailing
335
Cogent business & management
327
International journal of contemporary hospitality management
325
Journal of international consumer marketing
325
The service industries journal
321
Journal of marketing
318
Journal of the Academy of Marketing Science
312
Journal of hospitality marketing & management
307
International journal of retail & distribution management
306
Journal of consumer behaviour : an international research review
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
The international review of retail, distribution and consumer research
303
Journal of fashion marketing and management
300
Journal of marketing communications
299
The journal of consumer marketing
291
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
280
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
276
Technological forecasting & social change : an international journal
276
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ECONIS (ZBW)
311
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1
Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
D'Alessandro, Steven
;
Johnson, Lester W.
;
Gray, David
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 489-500
Persistent link: https://www.econbiz.de/10011399092
Saved in:
2
Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin
;
Staton, Mark
;
Rotman, Jeff D.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
Saved in:
3
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
Saved in:
4
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
5
The long-term impact of service empathy and responsiveness on customer satisfaction and profitability : a longitudinal investigation in a healthcare context
Ye, Jun
;
Dong, Beibei
;
Lee, Ju-Yeon
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 551-564
Persistent link: https://www.econbiz.de/10011780865
Saved in:
6
When the purpose lies within : maximizers and satisfaction with autotelic choices
Kokkoris, Michail D.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 73-85
Persistent link: https://www.econbiz.de/10011820304
Saved in:
7
What characterizes Chinese consumer behavior? : a cross-industry analysis of the Chinese diaspora in Japan
Frank, Björn
;
Abulaiti, Gulimire
;
Enkawa, Takao
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009579979
Saved in:
8
Regret and performance uncertainty in consumer repeat choice
Rong, Chen
;
Jia, Jianmin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009530696
Saved in:
9
When the decision ball keeps rolling : an investigation of the Sisyphus effect among maximizing consumers
Carrillat, François A.
;
Ladik, Daniel M.
;
Legoux, Renaud
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 283-296
Persistent link: https://www.econbiz.de/10009305520
Saved in:
10
Interrupted anticipation after a service failure : the role of olfactory sensation on expected pleasure, taste enjoyment, consumption, and repatronage intentions
Moore, David J.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 399-408
Persistent link: https://www.econbiz.de/10010207194
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