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Self-construal and feature centrality
Mao, Huifang; Li, Xingbo; Desai, Kalpesh Kaushik; Jain, … - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 781-789
Persistent link: https://www.econbiz.de/10011614840
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Longing for the past and embracing the new : does nostalgia increase new product adoption?
Zhou, Kun; Ye, Xiaoyin; Ye, Jun - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 477-498
Persistent link: https://www.econbiz.de/10012793460
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We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun; Liu, Xiaoyan; Ng, Sharon - In: Marketing letters : a journal of research in marketing 33 (2022) 2, pp. 277-291
Persistent link: https://www.econbiz.de/10013273044