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Marketing letters : a journal of research in marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Using discrete choice experiments to estimate willingness-to-pay intervals
Schlereth, Christian
;
Eckert, Christine
;
Skiera, Bernd
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 761-776
Persistent link: https://www.econbiz.de/10009579971
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What you see may not be what you get : asking consumers what matters may not reflect what they choose
Mueller, Simone
;
Lockshin, Larry
;
Louviere, Jordan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 335-350
Persistent link: https://www.econbiz.de/10008796182
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