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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
Serie Research Memoranda
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Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication
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Бизнес в законе. Экономико-юридический журнал
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Electronic word-of-mouth (eWOM) generation in new media platforms : the role of regulatory focus and collective dissonance
Shin, Dongwook
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 153-165
Persistent link: https://www.econbiz.de/10010367215
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2
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
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