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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
20
Psychology & marketing
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Journal of retailing and consumer services
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Technological forecasting & social change : an international journal
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International journal of consumer studies
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
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Journal of marketing
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Springer eBook Collection
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Anthropomorphizing makes material goods as happiness-inducing as experiences
Lee, Jacob C.
;
Kim, Sara
;
Wang, Xue Phyllis
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10013184265
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Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
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3
Eliza in the uncanny valley : anthropomorphizing consumer robots increases their perceived warmth but decreases liking
Kim, Seo Young
;
Schmitt, Bernd
;
Magnenat-Thalmann, Nadia
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012016690
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