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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
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Brand management
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Breugelmans, Els
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Kim, Jungkeun
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Drolet, Aimee
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,301
Journal of retailing and consumer services
2,152
Industrial marketing management : the international journal for industrial and high-tech firms
903
Energy economics
902
International journal of consumer studies
772
International journal of hospitality management
739
International journal of production economics
688
NBER working paper series
684
Psychology & marketing
670
SpringerLink / Bücher
618
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Working paper / National Bureau of Economic Research, Inc.
584
European journal of operational research : EJOR
561
NBER Working Paper
522
Energy policy
519
International Journal of Energy Economics and Policy : IJEEP
508
Journal of retailing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
485
International journal of production research
435
Asia Pacific journal of marketing and logistics
424
The international review of retail, distribution and consumer research
417
International journal of retail & distribution management
409
The journal of product & brand management
409
European Journal of Marketing
407
Technological forecasting & social change : an international journal
391
European journal of marketing : EJM
390
International Journal of Retail & Distribution Management
386
Journal of Consumer Marketing
371
The journal of brand management : an international journal
370
Journal of marketing
369
Journal of marketing research : JMR
369
The journal of business & industrial marketing
360
Journal of the Academy of Marketing Science
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing management : MM
343
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
331
Cogent business & management
327
Journal of travel and tourism marketing
325
Working paper
323
Journal of international consumer marketing
322
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ECONIS (ZBW)
309
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1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Experience, socialization and customer retention : lessons from the dance floor
Giudicati, Gianna
;
Riccaboni, Massimo
;
Romiti, Anna
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010207193
Saved in:
4
Profitability of behavior-based price discrimination
Shrivastav, Sumit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 535-547
Persistent link: https://www.econbiz.de/10014457863
Saved in:
5
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
6
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
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7
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
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8
The impact of retail out-of-stock options on preferences : the role of consumers' desire for assimilation versus differentiation
Ku, Hsuan-hsuan
;
Kuo, Chien-chih
;
Fang, Wei-luen
;
Yu, Ya-wen
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10010259968
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9
Are points like money? : an empirical investigation of reward promotion effectiveness for multicategory retailers
Wei, Liyuan
;
Xiao, Junji
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10010490140
Saved in:
10
Shopping plans, buying motivations, and return policies : impacts on product returns and purchase likelihoods
Seo, Joon Yong
;
Yoon, Sukki
;
Vangelova, Milena
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 645-659
Persistent link: https://www.econbiz.de/10011614278
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