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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
Journal of retailing
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of marketing research : JMR
9
Marketing Science
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of economic psychology : research in economic psychology and behavioral economics
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Review of marketing science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Bell Journal of Economics
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Continuing to broaden the marketing concept : making the world a better place
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Foundations and Trends(R) in Marketing
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Handbook of marketing strategy
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International studies of the demand for energy : selected papers presented at a conference in the International Institute for Applied System Analysis 2361 Laxenburg, Austria
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
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Marketing Letters
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How does awareness evolve when advertising stops? : the role of memory
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 315-326
Persistent link: https://www.econbiz.de/10009305516
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How consumers use product reviews in the purchase decision process
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchford, Brian Thomas
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 825-838
Persistent link: https://www.econbiz.de/10009579963
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