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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
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9
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8
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Beyond conjoint analysis : advances in preference measurement
Netzer, Oded
;
Toubia, Olivier
;
Bradlow, Eric T.
;
Dahan, Ely
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 337-354
Persistent link: https://www.econbiz.de/10003774357
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The past, present, and future of innovation research
Lee, Byung Cheol
;
Moorman, Christine
;
Moreau, C. Page
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 187-198
Persistent link: https://www.econbiz.de/10012301445
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