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Using brand equity to counter outsourcing opportunism : a game theoretic approach
Lim, Wei Shi; Soo, Jiuan Tan - In: Marketing letters : a journal of research in marketing 20 (2009) 4, pp. 369-383
Persistent link: https://www.econbiz.de/10003898052
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Revenue implication of auction value in k-price sealed-bid auctions : an experimental study
Lim, Wei Shi; Lee-Partridge, Joo Eng; Soo, Jiuan Tan - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10003666097