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~isPartOf:"Marketing management : a quarterly business management publication of the American Marketing Association"
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Lemon, Katherine N.
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Rust, Roland T.
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Zeithaml, Valarie A.
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Bitner, Mary Jo
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Marketing management : a quarterly business management publication of the American Marketing Association
Journal of the Academy of Marketing Science
14
Journal of marketing
11
Report / Marketing Science Institute
9
Journal of Business Research
7
Journal of business research : JBR
7
Journal of retailing
6
MSI reports : working paper series
6
Journal of service research : JSR
5
Business Horizons
4
Business horizons
3
Journal of marketing research : JMR
3
Psychology & marketing
3
California management review : CMR
2
European journal of marketing : EJM
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing theory and practice
2
The Executive : an Academy of Management Publication
2
California management review
1
Contemporary research in e-marketing ; 1
1
E-Service : new directions in theory and practice
1
Handbook of service science ; [Vol. 1]
1
Handbuch Dienstleistungsmanagement : von der strategischen Konzeption zur praktischen Umsetzung
1
Harvard business review : HBR
1
International journal of service industry management : IJSIM
1
Journal of global marketing
1
Journal of historical research in marketing
1
Journal of marketing education : JME
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service management
1
Journal of service research
1
Logistics information management
1
M & O : tijdschr. voor organisatiekunde en sociaal beleid
1
MIT sloan management review
1
Managing service quality : MSQ ; an international journal
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
McGraw-Hill Higher Education
1
McGraw-Hill series in marketing
1
Operations management : a strategic approach
1
Operations management ; Vol. 2
1
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Services Marketing - Self-Service Technologies: What Do Customers Expect?
Bitner, Mary Jo
- In:
Marketing management : a quarterly business management …
10
(
2001
)
1
,
pp. 10-11
Persistent link: https://www.econbiz.de/10007239398
Saved in:
2
Where Should the Next Marketing Dollar Go? - The era of inefficient, unaccountable marketing must end
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valarie A.
- In:
Marketing management : a quarterly business management …
10
(
2001
)
3
,
pp. 24-29
Persistent link: https://www.econbiz.de/10007238159
Saved in:
3
What Drives Customer Equity? - A company's current customers provide the most reliabie source of future revenues and profits.
Lemon, Katherine N.
;
Rust, Roland T.
;
Zeithaml, Valarie A.
- In:
Marketing management : a quarterly business management …
10
(
2001
)
1
,
pp. 20-25
Persistent link: https://www.econbiz.de/10007239396
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