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~isPartOf:"Marketing research : a magazine of management and applications"
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Marketing research : a magazine of management and applications
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Segmentation Building Blocks - Take your segmentation off the bookshelf and into the marketplace, where it belongs.
Feldman, David
- In:
Marketing research : a magazine of management and …
18
(
2006
)
2
,
pp. 23-31
Persistent link: https://www.econbiz.de/10007290774
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The Pricing Puzzle - A modeling strategy helps put the pieces together.
Feldman, David
- In:
Marketing research : a magazine of management and …
14
(
2002
)
4
,
pp. 14-19
Persistent link: https://www.econbiz.de/10007107219
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