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~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
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German
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Bauer, Hans H.
2
Hattula, Stefan
2
Bornemann, Torsten
1
Ebertin, Cornelia
1
Grimm, Alexander
1
Hammerschmidt, Maik
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Klein, Sebastian Andreas Peter
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Journal of marketing research : JMR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of the Academy of Marketing Science
5
Marketing Science
5
Journal of marketing research
4
UNSW Australian School of Business Research Paper
4
European Journal of Marketing
3
UNSW Business School Research Paper
3
Yale School of Management Working Papers
3
Discussion paper / Center for Economic Research, Tilburg University
2
ERIM report series research in management
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Journal of Service Management
2
Journal of retailing
2
Journal of service management
2
MIT sloan management review
2
MO
2
MSI reports : working paper series
2
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Report / Marketing Science Institute
2
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
2
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
The economic record : er
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
Working Papers / ARC Centre of Excellence in Population Ageing Research (CEPAR), UNSW Business School
2
Annals in Social Responsibility
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian journal of management
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Choice Modelling
1
ERIM Report Series Reference
1
Econometric Institute research papers
1
Economic Record
1
European Journal of Operational Research
1
European Sport management quarterly : ESMQ
1
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ECONIS (ZBW)
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"Die dunkle Seite des Sponsoring" : unliebsame Effekte von Rivalität auf die Sponsorenmarke
Bauer, Hans H.
;
Hattula, Stefan
;
Grimm, Alexander
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10009490044
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2
Sportlicher Erfolg : Treiber für Aktienrenditen von Sponsoren
Hattula, Stefan
;
Richter, Jörg
;
Bornemann, Torsten
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
1
,
pp. 12-21
Persistent link: https://www.econbiz.de/10009722789
Saved in:
3
Kundenstatus im Vertrieb : dos and don'ts
Wetzel, Hauke
;
Klein, Sebastian Andreas Peter
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
6
,
pp. 80-87
Persistent link: https://www.econbiz.de/10011559981
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