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Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation : quasi-experimental evidence from YouTube
Wlömert, Nils; Papies, Dominik; Clement, Michel; … - In: Marketing science 43 (2024) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10014470070
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Comment on "Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation: quasi-experimental evidence from YouTube"
Tushnet, Rebecca - In: Marketing science 43 (2024) 1, pp. 13-15
Persistent link: https://www.econbiz.de/10014470079
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Rejoinder on "Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation: quasi-experimental evidence from YouTube"
Wlömert, Nils; Papies, Dominik; Clement, Michel; … - In: Marketing science 43 (2024) 1, pp. 16-19
Persistent link: https://www.econbiz.de/10014470080
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Frontiers: the effect of an ad ban on retailer sales : insights from a natural experiment
Gabel, Sebastian; Molitor, Dominik; Spann, Martin - In: Marketing science 43 (2024) 4, pp. 723-733
Persistent link: https://www.econbiz.de/10014636294