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channel cannibalization
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user-generated content
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safe harbor
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Spann, Martin
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Marketing science
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Electronic markets : the international journal on networked business
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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The journal of media economics
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Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
GfK marketing intelligence review : Marketingforschung für die Praxis
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Harvard-Business-Manager : das Wissen der Besten
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IEEE transactions on engineering management : EM
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Interfaces : the INFORMS journal on the practice of operations research
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ECONIS (ZBW)
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Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation : quasi-experimental evidence from YouTube
Wlömert, Nils
;
Papies, Dominik
;
Clement, Michel
; …
- In:
Marketing science
43
(
2024
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014470070
Saved in:
2
Comment on "Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation: quasi-experimental evidence from YouTube"
Tushnet, Rebecca
- In:
Marketing science
43
(
2024
)
1
,
pp. 13-15
Persistent link: https://www.econbiz.de/10014470079
Saved in:
3
Rejoinder on "Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation: quasi-experimental evidence from YouTube"
Wlömert, Nils
;
Papies, Dominik
;
Clement, Michel
; …
- In:
Marketing science
43
(
2024
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10014470080
Saved in:
4
Frontiers: the effect of an ad ban on retailer sales : insights from a natural experiment
Gabel, Sebastian
;
Molitor, Dominik
;
Spann, Martin
- In:
Marketing science
43
(
2024
)
4
,
pp. 723-733
Persistent link: https://www.econbiz.de/10014636294
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