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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Signaling through advertising when an ad can be blocked
Chen, Yuxin
;
Liu, Qihong
- In:
Marketing science
41
(
2022
)
1
,
pp. 166-187
Persistent link: https://www.econbiz.de/10012820504
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Implications of revenue models and technology for content moderation strategies
Liu, Yi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
Marketing science
41
(
2022
)
4
,
pp. 403-419
Persistent link: https://www.econbiz.de/10013364015
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