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Frontiers: how support for Black Lives Matter impacts consumer responses on social media
Wang, Yang; Qin, Marco Shaojun; Luo, Xueming; Kou, Yu (Eric) - In: Marketing science 41 (2022) 6, pp. 1029-1044
Persistent link: https://www.econbiz.de/10014316706
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Rejoinder: heterogeneous impact of brands’ support for Black Lives Matter on consumer responses
Wang, Yang; Qin, Marco Shaojun; Luo, Xueming; Kou, Yu (Eric) - In: Marketing science 41 (2022) 6, pp. 1053-1056
Persistent link: https://www.econbiz.de/10014316711
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Time-inconsistent preferences and strategic self-control in digital content consumption
Zhang, Shuo; Chan, Tat; Luo, Xueming; Wang, Xiaoyi - In: Marketing science 41 (2022) 3, pp. 616-636
Persistent link: https://www.econbiz.de/10013363946