//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Wu, Yue"
~subject:"Game theory"
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Game theory
Zielgruppe
Advertising
1
Advertising effects
1
Advertising regulation
1
Consumer behaviour
1
Consumer protection
1
Konsumentenverhalten
1
Regulation
1
Regulierung
1
Signalling
1
Spieltheorie
1
Verbraucherschutz
1
Werbebeschränkung
1
Werbewirkung
1
Werbung
1
consumer skepticism
1
false advertising
1
game theory
1
regulation
1
signaling
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Wu, Yue
Sayedi, Amin
4
Jerath, Kinshuk
2
Kuksov, Dmitri
2
Lu, Shijie
2
Shin, Jiwoong
2
Yoganarasimhan, Hema
2
Zia, Mohammad
2
Amaldoss, Wilfred
1
Berman, Ron
1
Cao, Xinyu
1
Chen, Ying-Ju
1
Choi, W. Jason
1
Dukes, Anthony
1
Esteves, Rosa-Branca
1
Freimer, Marshall
1
Gardete, Pedro M.
1
Geylani, Tansev
1
Horsky, Dan
1
Iyer, Ganesh
1
Janssen, Maarten C. W.
1
Joshi, Yogesh V.
1
Katona, Zsolt
1
Ke, T. Tony
1
Mayzlin, Dina
1
Musalem, Andrés
1
Non, Marielle C.
1
Prasad, Ashutosh
1
Rafieian, Omid
1
Rao, Ram C.
1
Resende, Joana
1
Srinivasan, Kannan
1
Wang, Chih-jen
1
Wu, Chi-cheng
1
Yang, Sha
1
Yu, Jungju
1
Zhang, Kaifu
1
Zhu, Yi
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Information systems research : ISR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue
;
Geylani, Tansev
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->