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The dimensionality of customer satisfaction survey responses and implications for driver analysis
Büschken, Joachim; Otter, Thomas; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 533-553
Persistent link: https://www.econbiz.de/10009787941
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Improving text analysis using sentence conjunctions and punctuation
Büschken, Joachim; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 727-742
Persistent link: https://www.econbiz.de/10012294604
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Explaining preference heterogeneity with mixed membership modeling
Dotson, Marc R.; Büschken, Joachim; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 407-426
Persistent link: https://www.econbiz.de/10012212456
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Sentence-based text analysis for customer reviews
Büschken, Joachim; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 953-975
Persistent link: https://www.econbiz.de/10011617483
Cover Image
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis
Büschken, Joachim; Otter, Thomas; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 533-553
Persistent link: https://www.econbiz.de/10010158723