//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Measures of brand attitude : a...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
1
Language
All
Undetermined
1
Author
All
Danaher, Peter J.
1
Davis, Robert A.
1
Wilson, Isaac W.
1
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Industrial management & data systems
4
Production and inventory management journal : journal of the American Production and Inventory Control Society, Inc
4
Wiley & SAS business series
3
Decision support systems : DSS ; the international journal
2
Business Horizons
1
Business horizons
1
Journal of Business Research
1
Journal of marketing
1
Management Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Science
1
National productivity review : the journal of productivity management
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
Sloan management review
1
Thunderbird international business review
1
Wiley and SAS Business Ser
1
Wiley and SAS Business Series
1
Wiley and SAS business series
1
more ...
less ...
Source
All
OLC EcoSci
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A Comparison of Online and Offline Consumer Brand Loyalty - High-share brands have greater loyalty when bought online compared with offline.
Danaher, Peter J.
;
Wilson, Isaac W.
;
Davis, Robert A.
- In:
Marketing science : the marketing journal of the …
22
(
2003
)
4
,
pp. 461-476
Persistent link: https://www.econbiz.de/10006884375
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->