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Information sharing in a channel with partially informed retailers
Gal-Or, Esther; Geylani, Tansev; Dukes, Anthony J. - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 642-658
Persistent link: https://www.econbiz.de/10003765828
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Quantity discounts in differentiated consumer product markets
Subramaniam, Ramanathan; Gal-Or, Esther - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 180-192
Persistent link: https://www.econbiz.de/10003858573
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Customized Advertising via a Common Media Distributor
Gal-Or, Esther; Gal-Or, Mordechai - In: Marketing science : the marketing journal of the … 24 (2005) 2, pp. 241-253
Persistent link: https://www.econbiz.de/10006876995
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Negotiations and Exclusivity Contracts for Advertising - When should media pursue exclusivity deals with advertisers?
Dukes, Anthony; Gal-Or, Esther - In: Marketing science : the marketing journal of the … 22 (2003) 2, pp. 222-245
Persistent link: https://www.econbiz.de/10006887962
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Information Sharing in a Channel with Partially Informed Retailers
Gal-Or, Esther; Geylani, Tansev; Dukes, Anthony J. - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 642-658
Persistent link: https://www.econbiz.de/10008094137
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Research Note-Quantity Discounts in Differentiated Consumer Product Markets
Subramaniam, Ramanathan; Gal-Or, Esther - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 180-192
Persistent link: https://www.econbiz.de/10008172562