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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Production and operations management : an international journal of the Production and Operations Management Society
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Network characteristics and the value of collaborative user-generated content
Ransbotham, Sam
;
Kane, Gerald C.
;
Lurie, Nicholas H.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 387-405
Persistent link: https://www.econbiz.de/10009562967
Saved in:
2
Creation and consumption of mobile word of mouth : how are mobile reviews different?
Ransbotham, Sam
;
Lurie, Nicholas H.
;
Liu, Hongju
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 773-792
Persistent link: https://www.econbiz.de/10012120904
Saved in:
3
Network Characteristics and the Value of Collaborative User-Generated Content
Ransbotham, Sam
;
Kane, Gerald C.
;
Lurie, Nicholas H.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 387-406
Persistent link: https://www.econbiz.de/10009977609
Saved in:
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