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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Is Persuasive Advertising Alwa...
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Is persuasive advertising always combative in a distribution channel?
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Wang, Chih-jen
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1157-1163
Persistent link: https://www.econbiz.de/10003909240
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A Comment on "Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters"
Chou, Shan-Yu
;
Wu, Chi-Cheng
- In:
Marketing science : the marketing journal of the …
25
(
2006
)
5
,
pp. 538-542
Persistent link: https://www.econbiz.de/10007376821
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