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Price and Margin Negotiations in Marketing Channels: An Experimental Study of Sequential Bargaining Under One-Sided Uncertainty and Opportunity Cost of Delay - It's a lot like play...
Srivastava, Joydeep; Chakravarti, Dipankar; Rapoport, Amnon - In: Marketing science : the marketing journal of the … 19 (2000) 2, pp. 163-184
Persistent link: https://www.econbiz.de/10006907279
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Pizzas: p or Square? Psychophysical Biases in Area Comparisons - A psychophysical model of how consumers make area comparison judgments proposes and demonstrates that 2-D judgments...
Krider, Robert E.; Raghubir, Priya; Krishna, Aradhna - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 405-425
Persistent link: https://www.econbiz.de/10006898243
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Special Section - Pizzas: p or Square? Psychophysical Biases in Area Comparisons - A psychophysical model of how consumers make area comparison judgments proposes and demonstrates...
Krider, Robert E.; Raghubir, Priya; Krishna, Aradhna - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 405-425
Persistent link: https://www.econbiz.de/10006898289