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Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125

Persistent link: https://www.econbiz.de/10003791802

Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125

Persistent link: https://www.econbiz.de/10008145150

Ching, Andrew; Erdem, Tülin; Keane, Michael P. - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 913-938

Persistent link: https://www.econbiz.de/10010231794

Chen, Tao; Sun, Baohong; Singh, Vishal - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 740-758

Persistent link: https://www.econbiz.de/10003885059

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235

Persistent link: https://www.econbiz.de/10009548703

Sun, Yacheng; Li, Shibo; Sun, Baohong - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 646-668

Persistent link: https://www.econbiz.de/10011372806

Ma, Liye; Sun, Baohong; Kekre, Sunder - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 627-645

Persistent link: https://www.econbiz.de/10011372817

Ni, Jian; Neslin, Scott A.; Sun, Baohong - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 1008-1013

Persistent link: https://www.econbiz.de/10009702504

Gordon, Brett R.; Sun, Baohong - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 452-470

Persistent link: https://www.econbiz.de/10011291340

Mehta, Nitin; Ni, Jian; Srinivasan, Kannan; Sun, Baohong - In: Marketing science : the marketing journal of the … 36 (2017) 3, pp. 338-360

Persistent link: https://www.econbiz.de/10011695366