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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Faculty & research / Insead : working paper series
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On the effects of consumer search and firm entry in a multiproduct competitive market
Cachon, Gérard P.
;
Terwiesch, Christian
;
Xu, Yi
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 461-473
Persistent link: https://www.econbiz.de/10003736768
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2
The effects of product line breadth : evidence from the automotive industry
Moreno, Antonio
;
Terwiesch, Christian
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011672603
Saved in:
3
Research Note—User Design of Customized Products
Randall, Taylor
;
Terwiesch, Christian
;
Ulrich, Karl T.
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
2
,
pp. 268-280
Persistent link: https://www.econbiz.de/10007722116
Saved in:
4
On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market
Cachon, Gérard P.
;
Terwiesch, Christian
;
Xu, Yi
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 461-473
Persistent link: https://www.econbiz.de/10008063970
Saved in:
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