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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds - Advertising spending for durables can exhibit thresholds beneath which it is es...
Vakratsas, Demetrios
;
Feinberg, Fred M.
;
Bass, Frank M.
; …
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
1
,
pp. 109-119
Persistent link: https://www.econbiz.de/10006882473
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