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Dynamic incentives in sales force compensation
Rubel, Olivier; Prasad, Ashutosh - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 676-689
Persistent link: https://www.econbiz.de/10011534160
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In-store advertising by competitors
Kuksov, Dmitri; Prasad, Ashutosh; Zia, Mohammad - In: Marketing science : the marketing journal of the … 36 (2017) 3, pp. 402-425
Persistent link: https://www.econbiz.de/10011695445
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Generic and Brand Advertising Strategies in a Dynamic Duopoly
Bass, Frank M.; Krishnamoorthy, Anand; Prasad, Ashutosh; … - In: Marketing science : the marketing journal of the … 24 (2005) 4, pp. 556-568
Persistent link: https://www.econbiz.de/10006873601
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Delegating Pricing Decisions in Competitive Markets with Symmetric and Asymmetric Information
Mishra, Birendra K.; Prasad, Ashutosh - In: Marketing science : the marketing journal of the … 24 (2005) 3, pp. 490-497
Persistent link: https://www.econbiz.de/10006874864
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Centralized Pricing Versus Delegating Pricing to the Salesforce Under Information Assymmetry - The firm can set the price even when the salesperson has better information.
Mishra, Birendra K.; Prasad, Ashutosh - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 21-27
Persistent link: https://www.econbiz.de/10006882479