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Gupta, Sunil; Hanssens, Dominique M.; Hauser, John R.; … - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 1-5

Persistent link: https://www.econbiz.de/10010337978

Zhang, Kaifu - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 539-554

Persistent link: https://www.econbiz.de/10011313063

Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 922-931

Persistent link: https://www.econbiz.de/10003780162

Hansen, Karsten T.; Singh, Vishal - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 656-673

Persistent link: https://www.econbiz.de/10003884999

Nasser, Sherif; Turcic, Danko; Narasimhan, Chakravarthi - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 591-608

Persistent link: https://www.econbiz.de/10009787934

Qian, Yi; Xie, Hui - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 437-448

Persistent link: https://www.econbiz.de/10010370700

Desai, Preyas S.; Shin, Woochoel; Staelin, Richard - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 485-508

Persistent link: https://www.econbiz.de/10010402545

Lovett, Mitchell; Peres, Renana; Shachar, Ron - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 609-617

Persistent link: https://www.econbiz.de/10010403239

Mehta, Nitin; Chen, Xinlei; Narasimhan, Om - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 334-355

Persistent link: https://www.econbiz.de/10003736518

Liu, Jia; Hill, Shawndra - In: Marketing science : the marketing journal of the … 40 (2021) 1, pp. 13-22

Persistent link: https://www.econbiz.de/10012493300