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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,222
Journal of retailing and consumer services
1,973
International journal of hospitality management
826
International journal of consumer studies
774
Psychology & marketing
744
Journal of consumer research : JCR ; an interdisciplinary bimonthly
640
NBER working paper series
623
Working paper / National Bureau of Economic Research, Inc.
547
SpringerLink / Bücher
504
NBER Working Paper
476
Journal of business ethics : JOBE
424
The journal of product & brand management
405
Asia Pacific journal of marketing and logistics
402
European journal of marketing : EJM
395
Tourism management : research, policies, practice
387
Journal of advertising research
381
Journal of marketing research : JMR
381
European Journal of Marketing
378
The journal of brand management : an international journal
370
Journal of Consumer Marketing
367
Management science : journal of the Institute for Operations Research and the Management Sciences
366
Journal of marketing communications
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Cogent business & management
350
Journal of travel and tourism marketing
348
Journal of marketing management : MM
337
Discussion paper series / IZA
336
Journal of international consumer marketing
332
Journal of economic psychology : research in economic psychology and behavioral economics
326
Marketing letters : a journal of research in marketing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
315
Journal of the Academy of Marketing Science
315
Journal of marketing
314
Journal of retailing
312
Journal of consumer behaviour : an international research review
306
Technological forecasting & social change : an international journal
300
International journal of contemporary hospitality management
299
Journal of fashion marketing and management
297
International journal of retail & distribution management
296
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ECONIS (ZBW)
328
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1
Position effects in search advertising and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
Saved in:
2
Firm-created word-of-mouth communication : evidence from a field test
Godes, David
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 721-739
Persistent link: https://www.econbiz.de/10003885054
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3
Personalized online advertising effectiveness : the interplay of what, when, and where
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 669-688
Persistent link: https://www.econbiz.de/10011372804
Saved in:
4
Consumer search activities and the value of ad positions in sponsored search advertising
Chan, Tat
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 606-623
Persistent link: https://www.econbiz.de/10011313054
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5
How does the use of trademarks by third-party sellers affect online search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 819-837
Persistent link: https://www.econbiz.de/10009665095
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6
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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7
The dynamic advertising effect of collegiate athletics
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 679-698
Persistent link: https://www.econbiz.de/10010199460
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8
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
9
Persuasive puffery
Chakraborty, Archishman
;
Harbaugh, Rick
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 382-400
Persistent link: https://www.econbiz.de/10010370709
Saved in:
10
Competitive targeted advertising with price discrimination
Esteves, Rosa-Branca
;
Resende, Joana
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
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