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Narayanan, Sridhar; Kalyanam, Kirthi - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 388-407

Persistent link: https://www.econbiz.de/10011291344

Godes, David; Mayzlin, Dina - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 721-739

Persistent link: https://www.econbiz.de/10003885054

Bleier, Alexander; Eisenbeiß, Maik - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 669-688

Persistent link: https://www.econbiz.de/10011372804

Chan, Tat; Park, Young-Hoon - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 606-623

Persistent link: https://www.econbiz.de/10011313054

Chiou, Lesley; Tucker, Catherine - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 819-837

Persistent link: https://www.econbiz.de/10009665095

Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10010358784

Chung, Doug J. - In: Marketing science : the marketing journal of the … 32 (2013) 5, pp. 679-698

Persistent link: https://www.econbiz.de/10010199460

Urban, Glen L.; Liberali, Guilherme; MacDonald, Erin; … - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 27-46

Persistent link: https://www.econbiz.de/10010337974

Chakraborty, Archishman; Harbaugh, Rick - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 382-400

Persistent link: https://www.econbiz.de/10010370709

Esteves, Rosa-Branca; Resende, Joana - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 576-587

Persistent link: https://www.econbiz.de/10011532475