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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes - Are two better than one? Not always!
Bayus, Barry L.
;
Putsis Jr, William P.
- In:
Marketing science : the marketing journal of the …
18
(
1999
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10006912496
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