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Success in High-Technology Markets: Is Marketing Capability Critical? - This paper develops and tests a conceptual framework, using the resource-based view (RBV) of the firm, to ex...
Dutta, Shantanu; Narasimhan, Om; Rajiv, Surendra - In: Marketing science : the marketing journal of the … 18 (1999) 4, pp. 547-568
Persistent link: https://www.econbiz.de/10006910694
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The Govenance of Exclusive Territories When Dealers Can Bootleg
Dutta, Shantanu; Bergen, Mark; John, George - In: Marketing science : the marketing journal of the … 13 (1994) 1, pp. 83-99
Persistent link: https://www.econbiz.de/10006942093
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence - M...
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 74-96
Persistent link: https://www.econbiz.de/10006895950
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Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves
Narasimhan, Om; Rajiv, Surendra; Dutta, Shantanu - In: Marketing science : the marketing journal of the … 25 (2006) 5, pp. 510-524
Persistent link: https://www.econbiz.de/10007376823