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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Essays on the effects of brand names and prices on consumer behavior
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Globalization and Monetary Policy Institute Working Paper
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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SMU Cox School of Business Research Paper
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
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