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Content contributor management and network effects in a UGC environment
Zhang, Kaifu; Evgeniou, Theodoros; Padmanabhan, V. T.; … - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 433-447
Persistent link: https://www.econbiz.de/10009562952
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Content Contributor Management and Network Effects in a UGC Environment
Zhang, Kaifu; Evgeniou, Theodoros; Padmanabhan, V.; … - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 433-448
Persistent link: https://www.econbiz.de/10009977611
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A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation
Evgeniou, Theodoros; Pontil, Massimiliano; Toubia, Olivier - In: Marketing science : the marketing journal of the … 26 (2007) 6, pp. 805-818
Persistent link: https://www.econbiz.de/10007893546
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Generalized Robust Conjoint Estimation
Evgeniou, Theodoros; Boussios, Constantinos; Zacharia, … - In: Marketing science : the marketing journal of the … 24 (2005) 3, pp. 415-429
Persistent link: https://www.econbiz.de/10006874869