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Morozov, Ilya; Seiler, Stephan; Dong, Xiaojing; Hou, Liwen - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 871-899

Persistent link: https://www.econbiz.de/10012668057

Seiler, Stephan; Pinna, Fabio - In: Marketing science : the marketing journal of the … 36 (2017) 4, pp. 565-589

Persistent link: https://www.econbiz.de/10011744822

Jiang, Zhenling; Chan, Tat; Che, Hai; Wang, Youwei - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 219-240

Persistent link: https://www.econbiz.de/10012504941

Ursu, Raluca M.; Wang, Qingliang; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 39 (2020) 5, pp. 849-871

Persistent link: https://www.econbiz.de/10012305111

Bronnenberg, Bart J.; Kim, Jun B.; Mela, Carl F. - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 693-712

Persistent link: https://www.econbiz.de/10011584275

Ursu, Raluca M. - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 530-552

Persistent link: https://www.econbiz.de/10011916541

De los Santos, Babur; Koulayev, Sergei - In: Marketing science : the marketing journal of the … 36 (2017) 4, pp. 542-564

Persistent link: https://www.econbiz.de/10011744817

Villas-Boas, J. Miguel; Yao, Yunfei - In: Marketing science : the marketing journal of the … 40 (2021) 3, pp. 428-458

Persistent link: https://www.econbiz.de/10012593999

Huang, Xiao; Zhang, Dan - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 366-381

Persistent link: https://www.econbiz.de/10012212452

Branco, Fernando M. R.; Sun, Monic; Villas-Boas, J. Miguel - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 605-618

Persistent link: https://www.econbiz.de/10011532523