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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Hauser, John R.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,253
Journal of retailing and consumer services
1,985
NBER working paper series
921
Working paper / National Bureau of Economic Research, Inc.
804
International journal of consumer studies
783
International journal of hospitality management
773
Psychology & marketing
723
NBER Working Paper
713
The journal of brand management : an international journal
702
SpringerLink / Bücher
654
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
The journal of product & brand management
505
European Journal of Marketing
445
Journal of marketing research : JMR
430
Asia Pacific journal of marketing and logistics
425
European journal of marketing : EJM
420
Journal of Consumer Marketing
405
Tourism management : research, policies, practice
401
Discussion paper series / IZA
400
Journal of travel and tourism marketing
398
Journal of marketing management : MM
379
Management science : journal of the Institute for Operations Research and the Management Sciences
373
Journal of Product & Brand Management
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Journal of marketing
352
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
344
Journal of retailing
338
Journal of international consumer marketing
334
Journal of marketing communications
334
Journal of the Academy of Marketing Science
324
Journal of fashion marketing and management
321
Marketing letters : a journal of research in marketing
319
Cogent business & management
316
The journal of consumer marketing
311
International journal of retail & distribution management
310
Journal of consumer behaviour : an international research review
302
The international review of retail, distribution and consumer research
302
Technological forecasting & social change : an international journal
296
International journal of contemporary hospitality management
295
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ECONIS (ZBW)
305
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1
A data set of brands and their characteristics
Lovett, Mitchell
;
Peres, Renana
;
Shachar, Ron
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 609-617
Persistent link: https://www.econbiz.de/10010403239
Saved in:
2
Breaking free of a stereotype : should a domestic
brand
pretend to be a foreign one?
Zhang, Kaifu
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
Saved in:
3
National
brand
's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
4
A model of
brand
architecture choice : a house of brands vs. a branded house
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 147-167
Persistent link: https://www.econbiz.de/10012493749
Saved in:
5
Disentangling preferences and learning in
brand
choice models
Shin, Sangwoo
;
Misra, Sanjog
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 115-137
Persistent link: https://www.econbiz.de/10009511625
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6
Partner selection in
brand
alliances : an empirical investigation of the drivers of
brand
fit
Lans, Ralf van der
;
Van den Bergh, Bram
;
Dieleman, Evelien
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10010402541
Saved in:
7
Building brands
Ataman, M. Berk
;
Mela, Carl F.
;
Heerde, Harald J. van
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1036-1054
Persistent link: https://www.econbiz.de/10003791786
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8
Measuring and understanding
brand
value in a dynamic model of
brand
management
Borkovsky, Ron N.
;
Goldfarb, Avi
;
Haviv, Avery M.
; …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 471-499
Persistent link: https://www.econbiz.de/10011744809
Saved in:
9
Brand
positioning based on
brand
image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
10
Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev
;
Inman, J. Jeffrey
;
Hofstede, Frenkel ter
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
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