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~isPartOf:"Marketing strategy processes and tools"
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Marketing strategy processes and tools
European journal of marketing : EJM
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International journal of revenue management : IJRM
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The lifecycle concept revisited : aid or Albatross
Hooley, Graham J.
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2009
Persistent link: https://www.econbiz.de/10003836081
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Market-focused resource, competitve positioning and firm performance
Hooley, Graham J.
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Greenley, Gordon E.
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Fahy, John
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2009
Persistent link: https://www.econbiz.de/10003836046
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