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Marketing theory
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Are we nearly there yet? : on the retro-dominant logic of marketing
Brown, Stephen
- In:
Marketing theory
7
(
2007
)
3
,
pp. 291-300
Persistent link: https://www.econbiz.de/10003571372
Saved in:
2
Boo!
Brown, Stephen
- In:
Marketing theory
21
(
2021
)
2
,
pp. 287-294
Persistent link: https://www.econbiz.de/10012520611
Saved in:
3
Are we nearly there yet? : on the retro-dominant logic of marketing
Brown, Stephen
- In:
Marketing theory
7
(
2007
)
3
,
pp. 291-300
Persistent link: https://www.econbiz.de/10009870664
Saved in:
4
Writing Russell Belk: excess all areas
Brown, Stephen
;
Schau, Hope Jensen
- In:
Marketing theory
8
(
2008
)
2
,
pp. 143-165
Persistent link: https://www.econbiz.de/10003731423
Saved in:
5
"Don't forget the fruit gums, chum" : marketing under erasure and renewal
Patterson, Anthony
;
Bradshaw, Alan
;
Brown, Stephen
- In:
Marketing theory
8
(
2008
)
4
,
pp. 449-463
Persistent link: https://www.econbiz.de/10003793797
Saved in:
6
The X-Factor enigma : Simon Cowell and the marketization of existential liminality
Hackley, Christopher E.
;
Brown, Stephen
;
Tiwsakul, Amy …
- In:
Marketing theory
12
(
2012
)
4
,
pp. 451-469
Persistent link: https://www.econbiz.de/10009697257
Saved in:
7
Bow to Stern : can literary theory plumb an unfathomable brand?
Brown, Stephen
- In:
Marketing theory
15
(
2015
)
4
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011494669
Saved in:
8
Splashing in deep waters of theory : a commentary section on Sandberg and Alvesson's (2020) "Meanings of theory"
Bajde, Domen
;
Fischer, Eileen M.
;
Cochoy, Franck
; …
- In:
Marketing theory
21
(
2021
)
3
,
pp. 415-432
Persistent link: https://www.econbiz.de/10012608031
Saved in:
9
Clarifying and expanding the theory typology : a reply to readers' comments
Sandberg, Jörgen
;
Alvesson, Mats
- In:
Marketing theory
21
(
2021
)
3
,
pp. 433-440
Persistent link: https://www.econbiz.de/10012608037
Saved in:
10
Special issue: expressions of interest
Brown, Stephen
(
ed.
);
Kerrigan, Finola
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012230717
Saved in:
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