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Co-creating a course ahead from the intersection of service-dominant logic and effectuation
Read, Stuart
;
Sarasvathy, Saras D.
- In:
Marketing theory
12
(
2012
)
2
,
pp. 225-229
Persistent link: https://www.econbiz.de/10009571590
Saved in:
2
Co-creating a course ahead from the intersection of service-dominant logic and effectuation
Read, Stuart
;
Sarasvathy, Saras D.
- In:
Marketing theory
12
(
2012
)
2
,
pp. 225-229
Persistent link: https://www.econbiz.de/10010003919
Saved in:
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