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Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann
;
Fischer, Eileen
;
Canniford, Robin
- In:
Marketing theory
21
(
2021
)
4
,
pp. 443-461
Persistent link: https://www.econbiz.de/10012660655
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No assemblage required : on pursuing original consumer culture theory
Belk, Russell W.
;
Sobh, Rana
- In:
Marketing theory
19
(
2019
)
4
,
pp. 489-507
Persistent link: https://www.econbiz.de/10012109437
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