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Mutuality : critique and substitute for Belk's "sharing"
Arnould, Eric J.
;
Rose, Alexander S.
- In:
Marketing theory
16
(
2016
)
1
,
pp. 75-99
Persistent link: https://www.econbiz.de/10011494986
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Accept no substitutes : a reply to Arnould and Rose
Belk, Russell W.
- In:
Marketing theory
16
(
2016
)
1
,
pp. 143-149
Persistent link: https://www.econbiz.de/10011495030
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