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Marketing theory
NBER working paper series
32,852
NBER technical working paper series
345
NBER historical working paper series
137
A National Bureau of Economic Research conference report
105
Yale School of Management Working Papers
60
Working paper / National Bureau of Economic Research, Inc.
51
A National Bureau of Economic Research project report
47
NBER Working Papers
36
Studies in income and wealth
30
National Bureau of Economic Research conference report
25
Journal of marketing management : MM
22
Journal of financial economics
18
Journal of financial and quantitative analysis : JFQA
15
The journal of finance : the journal of the American Finance Association
14
European Journal of Marketing
12
General series / National Bureau of Economic Research, Inc
12
Journal of customer behaviour
12
Journal of historical research in marketing
12
European journal of marketing : EJM
11
The marketing review
11
Financial analysts' journal : FAJ
10
Marketing intelligence & planning
10
Special conference series / National Bureau of Economic Research
10
The review of financial studies
10
Economic review
9
Marketing Intelligence & Planning
9
Property Management
9
Studies in business cycles
9
The journal of portfolio management : a publication of Institutional Investor
9
Journal of Property Investment & Finance
8
NYU Working Paper
8
Technical working paper / National Bureau of Economic Research
8
The journal of business : B
8
Business horizons
7
Harvard business review : HBR
7
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7
Conference series / Universities-National Bureau, National Bureau for Economic Research
6
Journal of Historical Research in Marketing
6
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Are we nearly there yet? : on the retro-dominant logic of marketing
Brown, Stephen
- In:
Marketing theory
7
(
2007
)
3
,
pp. 291-300
Persistent link: https://www.econbiz.de/10003571372
Saved in:
2
Boo!
Brown, Stephen
- In:
Marketing theory
21
(
2021
)
2
,
pp. 287-294
Persistent link: https://www.econbiz.de/10012520611
Saved in:
3
Are we nearly there yet? : on the retro-dominant logic of marketing
Brown, Stephen
- In:
Marketing theory
7
(
2007
)
3
,
pp. 291-300
Persistent link: https://www.econbiz.de/10009870664
Saved in:
4
Writing Russell Belk: excess all areas
Brown, Stephen
;
Schau, Hope Jensen
- In:
Marketing theory
8
(
2008
)
2
,
pp. 143-165
Persistent link: https://www.econbiz.de/10003731423
Saved in:
5
"Don't forget the fruit gums, chum" : marketing under erasure and renewal
Patterson, Anthony
;
Bradshaw, Alan
;
Brown, Stephen
- In:
Marketing theory
8
(
2008
)
4
,
pp. 449-463
Persistent link: https://www.econbiz.de/10003793797
Saved in:
6
The X-Factor enigma : Simon Cowell and the marketization of existential liminality
Hackley, Christopher E.
;
Brown, Stephen
;
Tiwsakul, Amy …
- In:
Marketing theory
12
(
2012
)
4
,
pp. 451-469
Persistent link: https://www.econbiz.de/10009697257
Saved in:
7
Bow to Stern : can literary theory plumb an unfathomable brand?
Brown, Stephen
- In:
Marketing theory
15
(
2015
)
4
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011494669
Saved in:
8
Splashing in deep waters of theory : a commentary section on Sandberg and Alvesson's (2020) "Meanings of theory"
Bajde, Domen
;
Fischer, Eileen M.
;
Cochoy, Franck
; …
- In:
Marketing theory
21
(
2021
)
3
,
pp. 415-432
Persistent link: https://www.econbiz.de/10012608031
Saved in:
9
Clarifying and expanding the theory typology : a reply to readers' comments
Sandberg, Jörgen
;
Alvesson, Mats
- In:
Marketing theory
21
(
2021
)
3
,
pp. 433-440
Persistent link: https://www.econbiz.de/10012608037
Saved in:
10
Special issue: expressions of interest
Brown, Stephen
(
ed.
);
Kerrigan, Finola
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012230717
Saved in:
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