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~isPartOf:"Marketing theory : a student text"
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Marketing theory : a student text
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Corporate Communications: An International Journal
11
Corporate communications : an international journal
10
Journal of Islamic Marketing
5
Journal of Communication Management
4
European Journal of Marketing
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Journal of macromarketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Islamic marketing
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Journal of customer behaviour
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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Marketing theory
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Contemporary thoughts on corporate branding and corporate identity management
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Handbook of corporate communication and public relations : pure and applied
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Internal marketing : directions for management
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International Journal of Sustainable Development
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Journal of Consumer Affairs
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Journal of Place Management and Development
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Journal of Services Marketing
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Journal of business research : JBR
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of nonprofit & public sector marketing
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Journal of retailing and consumer services
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Macro-social marketing insights : systems thinking for wicked problems
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Managing service quality : MSQ ; an international journal
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Marketization : theory and evidence from emerging economies
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Public Money & Management
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Sustainability Accounting, Management and Policy Journal
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The journal of services marketing
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The economics basis of marketing
Varey, Richard J.
- In:
Marketing theory : a student text
,
(pp. 101-120)
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2010
Persistent link: https://www.econbiz.de/10003950812
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