Bolton, Gary E.; Ockenfels, Axel - Max-Planck-Institut für Ökonomik <Jena> / Abteilung … - 2002
Several current social utility models posit fairness as a motive for certain types of strategic behavior. The models differ sharply with respect to how fairness is measured. Distribution models measure fairness in terms of relative payoff comparisons. Reciprocal-kindness models measure fairness...
