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Firms of all sizes are trying to “join the conversation” on social media platforms, such as Twitter and Facebook, and are increasingly trademarking hashtags related to their products and brands. This new practice of trademarking hashtags has produced an important opportunity for empirical...
Persistent link: https://www.econbiz.de/10012933566
Opinion spammers exploit consumer trust by posting false or deceptive reviews that may have a negative impact on both consumers and businesses. These dishonest posts are difficult to detect because of complex interactions between several user characteristics such as review velocity, volume, and...
Persistent link: https://www.econbiz.de/10014124173
In the past decade, we have witnessed the growing importance of management responses to online reviews in digital platforms. In this study, we examine the impact of online management responses on business performance and their spillover effect on nearby businesses. By adopting multiple causal...
Persistent link: https://www.econbiz.de/10014034802