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~isPartOf:"McGraw Hill higher education"
~person:"Hair, Joseph F."
~person:"Zaltman, Gerald"
~source:"econis"
~subject:"Deutschland <DDR>"
~subject:"Interview"
~subject:"Marktforschung"
~subject:"Polen"
~subject:"United States"
~subject:"Unternehmen"
~subject:"Verbraucherverhalten"
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Hair, Joseph F.
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McGraw Hill higher education
McGraw-Hill/Irwin series in marketing
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Behavioral models for market analysis : foundations for marketing action
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Psychology & marketing
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Qualitative marketing research : approaches, techniques and analysis
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The Cornell hospitality quarterly
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The handbook of marketing research : uses, misuses, and future advances
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The impact of theory on representations of the consumer and the marketing organisation
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Marketing research
Shiu, Eric
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Hair, Joseph F.
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Bush, Robert
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Ortinau, David
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2009
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