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~isPartOf:"McGraw-Hill higher education"
~language:"eng"
~language:"fra"
~language:"vie"
~person:"Peter, Jerome Paul"
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McGraw-Hill higher education
McGraw-Hill/Irwin series in marketing
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Consumer behavior and
marketing
strategy
Peter, Jerome Paul
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Olson, Jerry C.
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2002
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6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001570010
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