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Measuring and managing brands
Journal of advertising research
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Journal of marketing research : JMR
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Brand management ; Vol. 2
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Die Forschung in Zukunft - die Zukunft in Forschung : [die Beiträge wurden auf dem XXX. Kongress der Deutschen Marktforschung vom 21. - 23. Mai 1995 in Berlin als Vorträge gehalten]
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Quantitative Ansätze in der Betriebswirtschaftslehre : Bericht von d. wissenschaftl. Tagung d. Verbandes d. Hochschullehrer für Betriebswirtschaft e.V. vom 1. - 3. Juni 1977 in Darmstadt
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Ehrenberg, Andrew S. C.
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Barnard, Neil
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Scriven, John
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2009
Persistent link: https://www.econbiz.de/10003784860
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Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
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Barnard, Neil
;
Kennedy, Rachel
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2009
Persistent link: https://www.econbiz.de/10003784904
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